The Founding of Incredible Devices: A Story of Resilience and Innovation
In 2009, Rajwinder Kaur’s life was shattered when her husband passed away from a cardiac arrest due to inaccessible healthcare. Determined to understand the root of the problem, she joined Fortis Hospital and quickly realized that healthcare in India was a luxury that few could afford. In 2011, Vikram Goel, sharing her vision of affordable healthcare, joined her department as an intern. Inspired by her, he pursued knowledge at Philips, studying catheterization labs and ways to reduce healthcare infrastructure costs. On 6th August, 2012, Vikram returned to Fortis as a biomedical engineer, and by 12th August 2012, he and Rajwinder began working on the Catheter Reprocessing System (CRS). During this time, Rajwinder learned that catheters and balloons accounted for the majority of treatment costs, making procedures unaffordable for many. With support from Social Alpha (a TATA Trust Initiative) and the Technology Development Board (TDB) of the Government of India, they were able to turn their vision into reality, founding Incredible Devices. The CRS reduced catheter costs by 99%, making life-saving treatments accessible to millions. This innovation marked the beginning of a company on a mission to make healthcare affordable, accessible, and safe for all.
